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Maximize the value of your marketing and risk-management activities |
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Marketswitch OptimizationSM solves complex decisioning problems in marketing and credit risk management and helps you determine the most profitable customer strategies at the individual level. Achieve your financial goals while simultaneously considering your management policies, operational constraints and regulatory requirements. You can also easily experiment with “what if” scenarios to evaluate the financial impact of different customer strategies and select the most effective scenario for your business.
Proven, patented marketing optimization software
Marketswitch Optimization is a strategic decisioning tool that uses a patented, mathematical process to make value-maximizing decisions from marketing and prospecting to customer acquisitions, portfolio management and collections and recovery.
Marketswitch Optimization for marketers
Assign the best offer for each individual and determine the best contact time while managing important campaign objectives like increased profitability and response rates.
Marketswitch Optimization for risk managers
Control risk exposure while maximizing profit by setting the optimal credit-line amount and terms at origination, and determine the most appropriate credit-line management, authorization and collections activities.
Maximize profitability and drive growth with optimized decisions
- Maximize the value of your customer strategies by making customer-level decisions with our industry-leading, patented optimization technology
- Get quick ROI following deployment
- Integrate with your existing infrastructure – supports and enhances existing data warehouse, data mining and decision-support capabilities
Precise, customer-focused actions with faster, predictable outcomes
- Improve planning and forecasting using interactive “what if” simulations to determine the most profitable customer strategies before implementation
- Evaluate competing goals with multigoal analysis
- Simplify the decision process using comprehensive visualization that justifies changing strategies, leading to faster actions
Integrate flexible customer contact strategies that reflect business and market needs
- Set user-definable goals (profit, revenue, retention), constraints (budget, target-loss ratio), and contact rules (best time, day, frequency)
- Create new optimization scenarios using a graphical user interface without any programming, modeling or statistical experience – easily adjust strategies when resources change or plans are modified
- Operates in real time and offline across channels including customer service centers, Web sites and point-of-sale locations
- Harness the power of this highly scalable enterprise-marketing software that operates in the most complex environments
Marketswitch Optimization enhances the effectiveness of your customer strategies and is used in diverse industries such as financial services, telecommunications and e-commerce by some of the world’s leading corporations.
Marketswitch Optimization is now available as an integrated component of Experian’s premier business rules engine software, Strategy ManagementSM.
Get more information
To find out more about Marketswitch Optimization, contact your local Experian sales representative or call 888 414 1120.
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Increase your profitability with more effective decisioning
Learn how Marketswitch OptimizationSM is being used by major companies to deliver 20 percent to more than 50 percent performance improvements.
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Industry solutions
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