Principal Activities

Organizations rely on us for help in finding new customers and developing successful relationships with their existing customers. Consumers look to us for help in making more informed financial and purchasing decisions. Experian is dedicated to helping organizations and consumers make important and often time-critical decisions with increased confidence and control.

• Our products and services are grouped under four principal activities:
• Credit Services
• Decision Analytics
• Marketing Services
• Interactive

Strategy

Experian's vision is for our people, data and technology to become a necessary part of every major consumer economy around the world. Through our data resources and analytical capabilities, Experian provides one of the critical building blocks for growth in consumer economies around the world. In order to capitalize on the market opportunities available to us and to drive long-term shareholder value, we have centered our strategy on three elements:

Focus on Data and Analytics
Our core expertise lies in the ownership and operation of comprehensive databases about consumers and businesses. From these, we are able to extract significant extra value by applying our own proprietary analytics and software. The combination of data and analytics is a key differentiator. Experian's businesses are characterized by their market-leading positions, high barriers to entry, global reach and potential for long-term growth, as well as their attractive financial characteristics.

Drive Profitable Growth
Experian's growth is supported by favorable long-term dynamics in our two end-markets of credit and marketing. We have excellent positions in these markets, and our aim is to drive organic revenue growth by leveraging our scale and focusing on "best-in-class" performance. Our strategic framework for driving profitable growth has the following components:

• Expand our global reach: by expanding our global network and extending our existing capabilities into new geographic and vertical markets
• Innovate to stay ahead: by promoting a culture of innovation and investing in new data sources and enhanced analytics that deliver significant value to our clients
• Drive operational excellence: by leveraging our global scale and common platforms to allow us to deploy global products quickly into new markets

Optimize Capital Efficiency
We aim to use our strong cash flow efficiently by continuing to reinvest to retain competitive advantage and to make targeted acquisitions that fit our strategy and meet our financial hurdles.