| The more you know about your customers and prospects, the more effective your marketing efforts can be. Experian owns the largest, highest-quality information resources in the industry, enabling you to leverage information that is fresh, accurate and unique for your marketing efforts.
Our information resources give you the ability to target audiences and shape your marketing strategies more effectively, offering insight into behaviors, attitudes and tastes of individuals and customer segments.
Demographic data
With demographic data for more than 215 million people, and business-to-business information on more than 15 million companies, Experian has the most comprehensive primary data resource in the world.
Lifestyle and attitudinal information
Find customers or prospects based on the hobbies and interests of each individual, with the largest self-reported lifestyle database in the industry.
Cooperative transactional
Capitalize on the collective marketing power of the catalog, publishing and business-to-business industries with our cooperative databases.
Life-event triggers
Find relevant prospects from the new movers, new homeowners and new parents within your marketplace.
Syndicated research
Gain a single view of customers and prospects across media channels, and increase precision within your branding and mass media efforts. Experian provides information on brands, products and media, including consumer brand preferences, attitudes and lifestyles.
Market research
Reduce both the time to field and the costs of ongoing market research. Access the information and insight you need to identify consumers, track brand perception, test new products and line extensions.
Online lead generation
Reach prospects in real time when they express interest in a specific product or service. More effectively match marketing offers to qualified prospects, for a higher return on investment.
To get to know your customers better with help from Experian, contact us at 888 246 2804.
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