| In targeted marketing, having the best, most comprehensive customer or prospect information is important, but how that data is used and interpreted is just as critical. Experian helps you use your data to identify insights and trends that can direct the development of effective messages — and point toward the channels most likely to generate the greatest return.
Market assessment analysis
By using your customer lists, Experian identifies the customers or prospects you should target.
Segmentation systems
Understand the lifestyles, product interests and spending habits of your best customers and prime prospects with Experian's innovative global segmentation systems.
Predictive modeling services
Get the optimal framework for testing strategy within a controlled environment, identifying trouble areas and allowing for corrections prior to deployment.
Contact strategy
Place marketing dollars where they will have the greatest impact. Our contact strategy services use the latest in testing design technologies, to provide real-time analysis essential for strategic multichannel campaigns.
Campaign performance analysis
Analyze campaign data to determine how to best refine the contact strategy, refocus targeting and re-create messaging in real time.
Product affinity
Direct future targeting and contact strategy by promoting the most appropriate products based on recent purchases.
Share of wallet
See where each customer is spending money across your entire segment. Identify the percentage of segment spending going elsewhere to gain insight into the greatest prospects for up-selling and cross-selling.
To improve your targeting with help from Experian, contact us at 888 246 2804.
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