Marketswitch Optimization for marketers
	Marketswitch Optimization for credit risk managers

	Maximize the value of your marketing activities

Gain a competitive advantage
Marketswitch Optimization^SM has enabled our clients to achieve significant gains in acquisition results, returns on campaign investments and shares of wallets. 

• Increased the net present value on new customer acquisition campaigns by 20 to 30 percent for a top-10 credit card issuer
• Increased revenue by 70 percent for a leading retail bank by optimizing new customer lead allocations across its branch network
• Increased retention of churn-prone contract customers by 18 percent for a wireless carrier

Maximize your marketing investments
Marketswitch Optimization is a mathematically based marketing optimization software that objectively designs your marketing campaigns, determining which customer should get which offer through which communication channel over time.  It does this while achieving your financial goals and simultaneously satisfying your operational constraints  such as budget, response rate targets, new customer acquisition costs, and more.

Dramatically increase results of marketing campaigns

• Increase product utilization and revenue by targeting specific customer segments
• Build loyalty and retention by targeting offers to specific customer needs
• Make true customer-level marketing decisions that are fully aligned with your business and financial objectives
• Use interactive scenario analysis to determine the most profitable marketing scenario before executing a campaign

Acquire new customers
Marketswitch Optimization determines the most productive product, pricing, promotion and channel combinations for each prospect to maximize the profitability of marketing campaigns.

Manage existing customers
Optimize the performance of cross-sell programs by matching the right product, pricing and offer with the right contact methods for each customer. You can also execute retention and save strategies to keep your most profitable customers.

Gain confidence in your marketing strategies
As a strategic decisioning tool, Marketswitch Optimization utilizes inputs such as predictive analysis and propensity models to maximize return on your marketing investments and drive down costs. Through its interactive what-if analysis, it allows you to test the impact of different marketing strategies and choose the best strategy for your business. For example, how does a decline in my marketing budget impact potential campaign ROI and what is the trade-off between revenue and profitability?

Get more information
To find out more about Marketswitch Optimization, contact your local Experian sales representative or call 888 414 1120.