Prime Performance Modeling
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	Data – the power behind Prime Performance Modeling
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	Make more effective marketing decisions

Market-leading data reveals your customers' full potential
Depending on your application, we recommend an information source best suited to enhance your customer base and provide a clearer picture of your customers:

• Experian's INSOURCE^SM Database
• BehaviorBank® self-reported consumer lifestyle database
• Z-24® Prospect Plus catalog cooperative database
• CircBase® Prospect Plus publisher cooperative database
• Experian's National Business Database

We offer statistical modeling expertise and extensive industry experience
Our highly trained Prime Performance Modeling team brings solid analytical expertise, proven client-relations skills and industry-specific consultation to each project. Experian's modeling team works with your best and brightest to create a uniquely qualified team to tackle your toughest marketing challenges.

Our continuous improvement process ensures your success
We review the results of your program to determine if performance matched expectations. Then, if needed, we will refine models and help you adjust your strategy for optimum results.

Prime Performance Acquisition^SM delivers high performance names for your acquisition campaigns. Enjoy as much as a 40 to 50 percent increase in your campaign efficiency. Use Prime Performance Acquisition to cost-effectively target qualified and responsive prospects, boost revenues by understanding who is most likely to respond and when, and identify a new universe of profitable prospects based on an in-depth understanding of your current customers.

Prime Performance Customer Loyalty^SM identifies customers who are most at risk of leaving a business or service provider, allowing you to execute save strategies that increase customer loyalty. Reduce attrition rates as much as 20 to 30 percent. Prime Performance Customer Loyalty helps you find creative ways to hold onto valued customers and increase their usage of your services, and determine if efforts to save certain customers are justified based on the expected benefit from those customers.

Prime Performance Database Maximization^SM increases your response results and revenue by unlocking the full potential in your current customer base. With Prime Performance Database Maximization, you can better segment active customers to meet their needs and maximize their lifetime value for your organization; target customers for cross-selling and up-selling; and reactivate dormant/lapsed buyers.

Prime Performance Interactive^SM combines real-time response analysis and outbound and inbound postal mail tracking. Prime Performance Interactive reduces overall campaign cycle times by providing instantaneous knowledge of campaign performance, as well as the ability to interact and influence the performance of your mailings as they are evaluated. Prime Performance Interactive transforms direct mail marketing into a dynamic process and makes more profitable marketing possible.