Prime Performance Modeling
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	Data – the power behind Prime Performance Modeling
	Frequently asked questions

	Make more effective marketing decisions

The INSOURCE^SM Database is the most comprehensive and accurate database of consumer marketing information available today. Compiled from over 3,500 public and proprietary sources, INSOURCE offers coverage of approximately 215 million consumers in 110 million living units across United States and provides over 1,000 data attributes per record. The INSOURCE family of data includes individual and household demographics, census data, realty and occupation information, and much more.

BehaviorBank® self-reported lifestyle data provides a timely view of consumer interests, buying cycles and brand preferences on more than 30 million U.S. households. The information is collected from consumers who have submitted a survey, questionnaire or product registration card, demonstrating their responsiveness. This "built in" response component adds an extra measure of performance when seeking direct mail responsive prospects.

Z-24® Prospect Plus Database is a cooperative database that includes transactional data from hundreds of leading catalogers willing to share their customer data with other marketers for non-competitive offers. It is a good source for locating responsive consumers likely to buy again soon. Select by product affinity, recency or monetary criteria to target your best prospects.

CircBase® Prospect Plus Database is a cooperative database that includes data from leading magazine publishers willing to share their valuable subscriber information for non-competitive offers in exchange for royalties. With coverage on over 29 million individuals, the CircBase Prospect Plus Database makes it easy to target consumers by readership preferences, which are a strong indicator of lifestyle, activities and interests.

Experian's National Business Database includes more than 15 million businesses across the United States in all industries. Experian's National Business Database delivers unique prospects, exceptional quantity and access to reliable credit information for business-to-business marketers.

Your Experian team
We have assembled a team of professionals with superior analytical skills and years of experience helping diverse industry sectors successfully overcome marketing challenges through modeling solutions.

With a commitment to an inclusive partnership, our analysts join your experts to form a team that brings about results neither could achieve alone. Combining your insider knowledge about your business, with Experian's unmatched insight into compiled data and statistical analysis, results in winning strategies. We will help you understand your customers and markets like never before, empowering you to implement intelligent, dynamic solutions to today's volatile business challenges.