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Make more effective marketing decisions |
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Experian's Prime Performance Modeling helps you know and understand your customers, find profitable new customers, and build loyalty that keeps your business growing. Working together with you, we combine the best we both have to offer in information and expertise to find the most profitable solution to your marketing challenge.
Data: Market leading data from Experian, combined with your invaluable transactional data, provide a clearer picture of your customers. Depending on your application, we will recommend data from our INSOURCESM Database, Behavior Bank® self-reported database or from one of our cooperative databases, Z-24® Prospect Plus Database or CircBase® Prospect Plus Database.
People: Experian's highly trained and experienced solutions team combines statistical modeling expertise with extensive industry experience to make problem solving a reality. Our Prime Performance Modeling team brings solid know-how, proven client-relations skills and the best consulting expertise to each project. Add your best and brightest to the mix and we have a uniquely qualified team to tackle your toughest marketing challenge.
Strategy: Our consultative, inclusive approach to modeling builds on your expert knowledge of your business to create realistic solutions that never stray from your business requirements. We won't create your model in a vacuum. Your opinions, intuition and knowledge will play a major role.
Process: Our innovative yet simple approach to model development results in highly predictive models that maximize the benefit you gain from the data available. Our five-step process results in greater insight into your business and a clear path to successful acquisition and retention strategies.
Process improvement: Our reflective and integral feedback loop ensures that subsequent models build on early successes or setbacks thus creating continuous improvement in each campaign or program you implement. Together with your team, we evaluate the results of each model and enhance it for maximum performance.
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Industry solutions
Credit solutions
