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B2B Marketing Triggers
Raise response rates, refresh your lists and improve your campaign’s performance

One of the biggest challenges facing business-to-business marketers today is declining response rates. Experian’s B2B Marketing TriggersSM helps identify changes in a business’s demographic information and credit behaviors – events that often precede the need for new or additional services. By monitoring these events, marketers can greatly improve the performance of their acquisition, cross sell and loyalty marketing campaigns.

Identify new marketing opportunities

A trigger is an event that increases the probability of another specific event occurring in the near future. Stay ahead of the game by identifying new marketing opportunities before the competition, and avoid marketing to potentially risky businesses based on recent credit activity.

Improve marketing campaign performance

Business marketing data is volatile, and when combined with long list processing cycles, this directly impacts the performance of marketing campaigns. B2B Marketing Triggers provides marketers with the freshest data monthly to enhance their list, adjust their product offerings and improve their campaign’s performance.

Features

Two types of B2B Marketing Triggers:

Business demographic triggers


  • New primary contact name for a business
  • New business address
  • New business phone number

Business credit triggers


  • Significant change in Commercial IntelliscoreSM (Experian business credit score)
  • Significant negative or positive changes in specific credit attributes such as high balance, new lien or judgment, median credit amount, high credit

Set custom thresholds for credit risk

Trigger only businesses that fall into your custom thresholds.

Primary uses for Experian’s B2B Marketing Triggers:


  • Direct marketing – new account acquisition
  • Cross selling
  • Loyalty marketing – activation, retention, attrition
  • Risk management
  • Data hygiene

To find out more about B2B Marketing Triggers, contact your local Experian sales representative or call 800 520 1212.


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