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Experian's B2B cooperative database
Tap into a new, premier business-to-business cooperative database solution, brought to you by two industry leaders – Experian and MeritDirect. b2bBaseSM is a proven source of responsive prospect names, giving you access to new opportunities for increased business.
Leverage the industry experts Experian and MeritDirect have developed the strongest relationship network with nearly all U.S. B2B marketers. Leverage the expertise of Experian and MeritDirect through b2bBase, with Experian’s cooperative database capabilities and MeritDirect’s top-notch account management abilities. Experian’s dedicated B2B Modeling Team leverages leading edge tools and techniques to provide the most effective prospecting databases in existence.
Execute successful B2B marketing campaignsBy identifying and targeting the right customers with the modeling programs in b2bBaseSM, clients will be armed with the tools to execute a successful marketing campaign that includes a higher success rate and higher profits.
Know your customersGain market insight through this cooperative database environment that shows how your customers compare with the B2B universe. You can work with the Experian consulting team and/or perform custom modeling solutions to gain additional market insight on your customers and territories.
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Advanced B2B merge-purge logicb2bBase encompasses the industry's most advanced B2B merge-purge logic, which is critical to the creation of a powerful and accurate database.
Participant-supplied datab2bBase stores participant-supplied order level RFM data, which allows for universe creation to incorporate prospect purchasing information and historical data.
Variety of variables availableFirmographic data variables are merged from Experian's National Business Database, the industry's largest B2B marketing database. In addition, demographic data variables from Experian's INSOURCE file as well as business credit data are available.
The most effective prospecting listb2bBase's data variables are used in conjunction with Experian's industry leading B2B matching logic to provide the most effective prospecting B2B list.Gain access to highly effective B2B names that outperform traditional list resources. Our models are driven by transactional data and unparalleled analytical expertise, so you will be able to identify large universes of responsive prospect names to meet your acquisition goals.
b2bBase will be managed as a private database to better safeguard transactional data and protect proprietary information while providing participant lists to existing members. The participant base, which is currently contributing more than ten million contacts to the file, is expected to grow to more than 20 million contacts by year-end.
For more information on this product, contact us at 1 224 698 5991.
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For more information, please contact us at 1 888 246 2804..
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