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BehaviorBank individual self-reported categories
More than 500 categories for precision marketing.

With hundreds of individual categories, BehaviorBank® is one of the nation's largest repositories of consumer-supplied behavioral information, delivering responsive and highly qualified prospects.

Acquire new customers

Identify consumers whose lifestyles make them inclined to purchase your products. Use behavior and lifestyle choices to find the most appropriate and profitable customer segments, and increase the effectiveness of your targeted marketing.

Get fresh data from diverse sources

We acquire BehaviorBank data through surveys that are distributed nationally through mail, magazine inserts, co-ops, inserts in mail-order packages, direct response Web sites and email, as well as product registration cards found in durable goods packaging. BehaviorBank data is available for list selection and enhancement as well as your modeling and statistical applications.

Expand your prospecting possibilities

Use BehaviorBank individual categories for highly targeted marketing or expand your prospect universe using BehaviorBank® Household Indicators and BehaviorBank® Propensities. BehaviorBank selections make powerful, self-reported data useful for a broad array of marketing applications.

Features

Comprehensive self-reported information

Activities and interests

Get in touch with people whose interests vary from crafts to travel. Selects include pet owners, investors, health enthusiasts, mail order buyers, charitable contributors and more.

Computer owners/electronics

Connect with households that are online, purchase via the Internet, are interested in Internet activities and services, and use electronics.

Life stage events

Reach individuals who have self-reported a recent marriage, home purchase, new addition to the family, starting a new business or retiring.

For more information on this product, contact us at 1 888 246 2804.


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For more information, please contact us at 1 888 246 2804.
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