Data management is critical to successful B2B database marketing. With Business ID Management^SM, you have access to the information you need to better manage your B2B data and the ability to successfully track your customers and prospects over time.

Business marketing universe intelligence

Gain assistance in managing your prospect universe by receiving monthly updates on the current status of all your business prospect records. Business ID Management is used in conjunction with records from Experian’s National Business Database, a core list source for B2B marketers that offers the freshest, highest-quality, marketable records.

Lower-quality, out-of-date or questionable information is removed from the file monthly – but Experian maintains the data internally until it can be validated for accuracy. However, as this data is removed, the business record may be included in your prospect or client database from a prior month’s extract. Business ID Management flags these records and provides an indicator that reflects the current status of the records within Experian’s National Business Database.

	Features

• A summary report with each delivery
• Notification when a business record has been refreshed and is again active
• A code that helps you determine how to treat the record within your database

A supplement to Experian’s National Business Database

To find out more about Business ID Management, contact your local Experian sales representative or call 800 520 1212.