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Utilize additional marketing intelligence to make more informed business decisions
Business Market AnalyzerSM is a Web-based tool that leverages Experian’s comprehensive data assets to help perform detailed customer, market and prospect analysis.
Obtain new depths of customer insightBusiness Market Analyzer allows users to create dynamic segments of their customer base and profile them against local market areas. These profiles contain reports that offer greater insight into the customer base via geographic, demographic and firmagraphic filters on key information like annual sales, distance to business, years in business, number of employees, primary industry, detailed industry, business growth and credit risk. This additional insight enables more effective campaign targeting, including the ability to focus on contact strategies that more effectively target the campaign audience.
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Identify the most profitable prospectsUsing a proprietary predictive analytics engine, Business Market Analyzer can score and rank prospects in the local market area, utilize current customer Recency, Frequency, Monetary data to build up-sell and cross-sell models or analyze new market areas for potential revenue.
Enhance current customer recordsImprove the accuracy of your market intelligence and maximize product potential by analyzing customers and market trends more completely through the customer enhancement process. Append Experian data elements to existing customer records to obtain a more complete, 360-degree view of both the customers and the current market area.
Know your market — get optimized new leadsSelect geographic and demographic criteria to build custom prospect lists from existing Experian databases.
For more information on this product, please contact us at 800 520 1221.
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Gain insight into your customer base to produce more effective marketing campaigns.
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See our new, powerful Web-based tool in action – view our free online demo.
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For more information, please contact us at 800 520 1221.
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