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Business Owner Link
6 million small business owners linked to their home addresses

Often, limited information on a business prospect is not enough. Business Owner Link combines business demographic and credit data with consumer demographic data to provide a complete picture of both a small business and its owner. This helps you identify and target your best prospects more efficiently and avoid questionable accounts.*

Experian has three variations of Business Owner Link to help you segment and analyze small business prospects more effectively than ever before. With the small-business owners' home and business address, you can easily and effectively reach the primary decision makers you need with a message tailored to their business needs. You can even use a Commercial IntelliscoreSM to assign a credit score to a business and use that score to better manage the risk within your marketing campaign.

Business Owner Link

Business Owner Link identifies small businesses within Experian's National Business Database and links the small business owner to their consumer home address information. From there you have access to demographic and credit data on the owner to enhance the information on the business. This creates the best tool in the industry for assessing the risk or opportunity of a small business. It’s also excellent for identifying customers within your own consumer portfolios for cross-selling and up-selling your best customers.

Business Owner Link – Corporate File

Business Owner Link – Corporate File uses the same linkage technology as Business Owner Link, and links the small businesses that are setup as Corporations, LLCs and LLPs to the principal's home address. Business Owner Link – Corporate File can be used to identify small business owners that business-to-business marketers may already have as consumer customers but may have missed in past marketing programs because of legal structure.**

Enhanced Business Owner Link

Enhanced Business Owner Link is a unique combination of Business Owner Link information combined with Experian's INSOURCESM consumer demographic information. This gives B2B marketers the intelligence to precisely target segments within the highly sought-after group of small business owners.

Business Owner Link's demographic information helps you further understand your target market, and direct your B2B product offerings to improve your marketing campaigns.

Features

Complete picture of a business and its owner

New Enhanced Business Owner Link data elements include:


  • Date of birth/estimated age

  • Estimated income

  • Marital status

  • Homeowner/renter indicator

  • Length of residence

  • Estimated home value

  • Estimated family income decile

  • Interests: investing, golf, travel, fitness and more

  • Education level

*When accessing personal credit information on the business owner, you must conform to permissible purpose requirements as stated in the federal Fair Credit Reporting Act.

**Business Owner Link – Corporate File cannot be used for prescreening.

For more information on this product, please contact us at 800 396 5753. Mention promo code BMSR98 to save 15% on your first order!


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For more information, please contact us at 800 396 5753. Mention promo code BMSR98 to save 15% on your first order.
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