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CircBase Publisher Database
Cooperative publisher database.

CircBase Publisher Database is compiled from hundreds of participating publications' active and expired subscriber records and is essential for targeting consumers based on lifestyles and interests, as representative of the publications they read.

When you participate in our CircBase Publisher Database, you gain resources to accomplish all your major marketing objectives: acquisition, expire reactivation, list revenue and market insight.

Acquire new customers

Reach highly responsive prospects in the CircBase Publisher Database. Use subscription activity and readership and lifestyle interests for selection and modeling to target prospects who will take an interest in your offer. Experian's demographic and geographic selects allow you to further target your audience.

Maximize customer relationships

Use CircBase Publisher Database to reach previous subscribers likely to respond again and current customers likely to purchase additional titles. Overlay CircBase attributes for more effective segmentation and modeling.

Increase list rental revenue as a participant

Enhance your list rental file with CircBase summary attributes. Mailers realize higher response rates through more effective targeting and you benefit from increased rental activity. Earn royalties through our CircBase Prospect Plus program. Opt in to share select subscriber information with other marketers for non-competing offers.

Gain market insight

CircBase Publisher Database reports give you insight into seasonal trends in subscriber behavior, how your current and expired subscribers compare to the overall CircBase marketplace, readership penetration and more.

Features

Easy to join

Participants provide a copy of their subscriber file and sequential updates

As the world's largest information provider, we're experts at building and managing large databases and handling confidential customer information with propriety.

Take advantage of Z-24® prospecting

Select top prospects from Experian's Z-24® Catalog Database

Built from hundreds of participating catalogs, includes millions of mail order customers, choose prospects based on recent buying activity.

For more information about this product, please call us at 1 888 246 2804.


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For more information, please contact us at 1 888 246 2804.
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