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Capitalize on collective marketing power.
Experian's cooperative databases allow you to capitalize on the collective marketing power of the catalog and publishing industries. By sharing their customers, hundreds of participating catalogers and publishers create a rich source of response data and provide access to new audiences.
Acquire new customersMail order recency and frequency, product-purchase information and readership interests provide powerful insight into the consumer behavior of millions of households. Use our industry-leading response data to target prospects that are most likely to respond to your offer.
Maximize your customer retention effortsBecause it costs a lot less to keep a customer than to acquire a new one, we provide solutions to help you reactivate dormant customers. Cooperative database models optimize your housefile and inquiry records, and - if you are a multichannel marketer - identify the best candidates for cross-channel promotions. Our data enhancement gives you greater market insight for more profitable mailing decisions and new product development.
Verifies accuracy of customer information- Add value to your list rental file with special cooperative database attributes and Experian's consumer marketing data. Increase segmentation possibilities and make your file more attractive to a wider variety of marketers.
- Prospect Plus Databases provide cooperative database participants additional rental revenue by making their customers available to other marketers for non-competing offers.
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Comprehensive catalog and publisher databasesThis cooperative database leverages Experian's outstanding analytical techniques, unparalleled B2B matching logic, cooperative database knowledge and firmographic data sources to target B2B buyers like never before.
Compiled from hundreds of participating publications' active and expired subscriber records, essential for targeting consumers based on lifestyles and interests
Includes active subscriber information from leading magazines willing to share their customers with other marketers for noncompetitive offers
Designed specifically for catalog marketers, cost-effective source of highly responsive names for prospecting, reactivation and enhancing other prospect lists
Includes millions of mail order responsive households from leading catalogers willing to share their customers with other marketers for noncompetitive offers
Built in partnership with the catalog industry's leading list brokerage and management firms, RFMplus offers access to critical 0 to 60-day prospects
For more information on this product, please contact us at 1 888 246 2804.
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For more information, please contact us at 1 888 246 2804.
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