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eCOA
eMail Change of Address.

Experian's eCOA, email change of address service helps you maintain the accuracy and integrity of the customer email addresses on your database, decrease undeliverable email and increase your customer retention.

Protect your investment in online marketing

Companies typically experience email address churn of approximately 2.5 percent a month. Update addresses to support email marketing response rates, overall e-commerce sales, customer service, the value of your list rental properties and online advertising.

Retain your customers

Use Experian's eCOA to preserve the integrity of your customer database and remain connected with your customers. By building two-way communication with your customers, you make true one-to-one marketing possible.

Save marketing dollars

Reduce customer acquisition costs by maintaining an online dialogue with your current customers. Use customer feedback to fine-tune your products and the way you deliver them to better meet customers' needs.

Features

Reliable, deliverable email addresses

Permission-based email addresses

Consumers sign up for eCOA through Web sites where they are likely to make an email address change.

Reflect consumer preferences

Consumers choose to automatically receive marketing offers or request prior notification.

Verified email addresses

We send verification emails to consumers' old and new addresses to confirm accuracy of our eCOA data.

Millions of responsive online customers

Counts continually increase

Approximately 1 million new consumers register to take advantage of eCOA each month.

Responsive online prospects

Consumers who participate in eCOA are highly likely to be responsive to relevant online offers.

Receive weekly eCOA updates

Reduce email address churn on your customer database by recapturing addresses as they are reported.

Experian offers a full suite of online marketing tools

Our eMarketing Solutions include

eCOA, email deployment, e-Mail Append, Real-time Marketing and Channel MatchSM.

For more information on this product, please contact us at 1 888 246 2804.


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For more information, please contact us at 1 888 246 2804.
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