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Home Connect Insight
Identify household preferences toward emerging technologies and new media

Make intelligent marketing decisions based on highly accurate insight into consumer usage trends. Experian's household-level targeting model allows you to invest your marketing dollars for maximum ROI.

Determine the best audience for your direct marketing campaigns

Experian® has teamed with Marketing Systems Group (MSG) to offer Home Connect Insight – combining Experian's marketing data assets, MSG's extensive modeling expertise and the CENTRISSM omnibus consumer survey to help you understand household preferences toward telecommunications, entertainment and cable.

Track household behaviors

Traditional syndicated research tends to focus on individual industries (video, cable, telecommunications, PCs, etc.) and fails to fully explore and capture how households respond to changes in technologies, delivery systems and content offerings. With Home Connect Insight, you will be able to track household behaviors and create a direct marketing campaign that gets results.

Features

Target existing customers

Leverage consumer telecommunications insight to more effectively implement existing customer cross-sell/up-sell initiatives.

Build customer loyalty

Develop retention and loyalty programs to keep your best customers and grow your market share.

Understand share of wallet

Gain insight into what your customers are buying from your competition.

Recognize the convergence of competing and complementary technologies

Understand how an array of cable, telecommunications, satellite and utility providers are combining voice, data and video services in constantly changing bundles of offerings.

Prospect with confidence

Isolate your best target prospects to grow your number of new customers.

Build more effective online marketing programs

Enhance customer information with added insight into consumer telecommunications behaviors and fuel more effective online marketing programs.

Home Connect Insight provides you with actionable scores to meet all your Customer Life Cycle targeting needs – from isolating best prospects for your online or direct mail acquisition campaigns and targeting cross-sell prospects to loyalty and retention program building.

For more information on this product, contact us at 1 800 850 4389.


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For more information, please contact us at 1 800 850 4389.
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