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INSOURCE Enhancement and List Services
INSOURCESM Database is the foundation for Experian's extensive consumer marketing Lists and Data Enhancement Services. Whether your marketing focus is customer acquisition, retention or both, our INSOURCE Database has the information you need.

Land new customers

INSOURCE consumer lists connect you with diverse, responsive audiences. Reach affluent consumers, families with children, active seniors, those most likely to respond to a credit card offer and many others.

Understand current customers and find more like them

Enhance your current customer file with INSOURCE information to gain insight into your customers' special characteristics and connect with new prospects that are similar.

Keep customers loyal

Combine INSOURCE information and the customer information you've already collected to anticipate future behaviors and buying trends, cross-sell more effectively, develop new products and services and modify your customer contact strategy.

Features

Diverse lists and data append options

The INSOURCE Database is updated continually in a transactional environment from thousands of public and proprietary sources. INSOURCE includes approximately 215 million individuals and 110 million living units. Data dictionaries provide details for all INSOURCE selections.

Deliverable records for higher response

Confidence codes identify best INSOURCE records for mailing and telemarketing use, and measure the level of certainty that a particular person resides at a specific address so your mail piece is delivered to the right person.

Life event information

Households experiencing important life events are likely to make purchases to support their new situation. Reach new movers, new homeowners and prenatal and postnatal new parents.

Property and mortgage information

Because the majority of homeowners have more buying power and needs than renters, they hold great potential for marketers. Reach known homeowners by sale date, home value, property characteristics or equity position.

For more information on this product, please contact us at 888 414 1120.


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For more information, please contact us at 888 414 1120.
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