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Make direct contact with a highly responsive market
New homeowners purchase more products and services in the first six months after moving than an established resident spends in a two-year period. In addition, they have above-average incomes and specific purchase needs, making them ideal targets for a variety of offers that will make them more comfortable in their new surroundings. Because new homeowners often don’t have friends or family to help them locate available merchants and services in their new neighborhoods, they are highly receptive to direct mail and telephone promotions. What do they buy? Everything from lawn and landscaping services to dental care, daycare and dog-walking services.Only the New Homeowners DatabaseSM from Experian puts you in direct contact with this highly responsive market at the precise time new buying patterns and habits are being established.
Access the freshest informationCompiled from public records including warranty and security deeds, Experian’s New Homeowners Database gives the most recent and accurate homeowner information available today. With more than 330,000 new records added each month, our 12-month file is 3.5 million records strong with historical information available on more than 20 million records. With Experian’s New Homeowner hotline names, you’ll be able to target the most recent new homeowners in your market area every month – and in certain areas, every week.
Highly deliverable names and addressesAccess highly deliverable New Homeowner names and addresses. Experian uses licensed U.S. Postal Service® (USPS®) and commercial software to code and evaluate address records.
Exceptional accuracyCompiled from public records including warranty and security deeds, Experian’s New Homeowners Database provides the most recent and accurate homeowner information available today.
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Reach your target marketWhat are some of the typical characteristics of a new homeowner? According to a recent study by the National Association of Realtors, a typical homeowner in 2003 was 40 years old, married, and living in a two-earner household with a combined income of $66,300.The median age of homebuyers increased from 36 years in 2001 to 40 years in 2003. The median 2002 income for a homebuyer was $66,300, which is more than 50% higher than that of all U.S. households regardless of living arrangement. The median household income for homebuyers is lower than the level reported in 2001.
Targeted selectionsWith additional selections such as mortgage amount, purchase price, and rate type, Experian’s New Homeowners Database enables marketers to find the audience that is most likely to respond to their offer.
Privacy protectionFeel confident that our marketing solutions balance your interests with respect for consumer privacy. Mailing to receptive prospects improves response.
For more information on this product, please contact us at 800 850 4389.
Experian is a non-exclusive Full Service Provider Licensee of the USPS®. The prices established for these products are not established, controlled, or approved by the U.S. Government or the USPS. The following trademarks are owned by the USPS: U.S. Postal Service®, USPS®
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For more information, please contact us at 800 850 4389.
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