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New Parents Database
Identify the right households for your offer

Need a prospecting resource where you can always find a new group of ready buyers? The New Parents Database carries the names of parents who have children 0 to 3 years old, as well as those who are expecting in the next few months. Families are in the market for a full range of baby products, daycare services, home entertainment, photography, recreation, insurance, financial services and much more. With Experian’s New Parents DatabaseSM, selections such as first birth, gender and median income make it easy for you to identify the right households for your offer.

Access the freshest information

Experian provides the highest coverage available for new and expectant parents. Based on census estimates, we expect to provide information on approximately 80% or more of the new U.S. births anticipated in 2000.

Highly deliverable names and addresses

Access highly deliverable New Parent names and addresses. We regularly apply NCOALinkTM and Address Standardization to the database.

Exceptional accuracy

We require all our sources to disclose that information will be shared and give families the opportunity to opt out. Experian applies The DMA Mail Preference file and other proprietary mail and telephone preference information to suppress the names and addresses of consumers who prefer not to receive direct marketing solicitations.

Features

Reach parents before the baby arrives

New parents need a wide variety of products and services to support their new lifestyle. Using prenatal selects, you can reach them even before the baby arrives

Achieve the best response

Specifically target your primary audience and/or test various subsets of the New Parents Database to achieve best response. Using accurate data, you can send the right offer to the right family at the right time.

Save on postage

Benefit from less waste. You will save on postage costs and achieve a greater overall return on your marketing investment when all your mail pieces are delivered.

Privacy protection

Feel confident that our marketing solutions balance your interests with respect for consumer privacy. Mailing to receptive prospects improves response.

For more information on this product, please call 800 850 4389.

Experian is a non-exclusive Full Service Provider Licensee of the USPS®. The prices established for these products are not established, controlled, or approved by the U.S. Government or the USPS. The following trademarks are owned by the USPS: NCOALinkTM


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For more information, please contact us at 800 850 4389.
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