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Good decisions in seconds flat
In the world of Internet marketing, it’s difficult to know who’s really on your Web site at any given time. Is it your best customer ever? Is it someone with fraud on his or her mind? How do you tell the difference – in real time? Real-time Marketing can help you make good decisions in seconds flat.
How does it work?Real-time Marketing validates a consumer’s name and address against Experian information or your own client files. Real-time Marketing returns relevant data your Web site can use, including demographics and diagnostic information. These diagnostic codes help you prompt for corrections, saving money and ensuring quality in the data your site collects. Additionally, it can call powerful models such as VeriScoreSM, Experian’s custom modeling solution, to isolate your best prospects, and risk models through Instant Prescreen applications to predict propensity to pay and overall profitability.
Why is this important?Present product offerings to up-sell or cross-sell. Display different offers and pages to your visitor. Are you speaking to someone with an interest in travel or gardening? Make a relevant offer to join a membership club and use Instant Prescreen to decide on the appropriate payment type for each consumer.
Easy to integrateIt’s easy to get started using our open technologies. Experian’s system returns information to your site in seconds, so it doesn’t degrade the overall experience of your users. More importantly, Real-time Marketing produces results! Some clients have experienced a 30 percent lift in profitability – and cut errors by as much as 15 percent.
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Validation of customer informationExperian’s real-time validation checks for address quality and lets you prompt the user by flagging incomplete or incorrect address information. It also flags joke or vulgar name registrations. Validation services will add ZIP + 4® codes to increase deliverability and decrease postal rates, and the consumer email domain is also validated.
High-level insightAdd more depth to your customer information. This next level of insight, delivered in real time, provides the detail you need to make smart decisions for the most profitable cross-sell and up-sell offers – fostering a strong, ongoing relationship with each customer. More information applied in real time can also enhance your own tailored screening logic to make instant decisions based on actual knowledge of what offers work best for your business.
Tailored decisionsWith the customer relationship cemented by powerful knowledge and added insight, it’s simple for online marketers to offer customers tailored offers that maximize their value. Whatever the offer, Experian’s Real-time Marketing suite offers solutions to maximize each acquisition opportunity and unlock the power of custom decisioning.
For more information on this product, please contact us at 800 850 4389.
Experian is a non-exclusive Full Service Provider Licensee of the USPS®. The prices established for these products are not established, controlled, or approved by the U.S. Government or the USPS. The following trademarks are owned by the USPS: ZIP + 4®
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For more information, please contact us at 800 850 4389 .
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