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Segmentation Systems
Available for both list selection and data append, Experian's innovative segmentation systems help you understand the lifestyles, product interests and spending habits of your best customers and prime prospects. Use segmentation systems to enhance your existing customer information or to identify prospect universes with the greatest propensity for your product or service.

Increase your targeting precision

Obtain a sharper image of the individuals who are interested in your products and services: what characteristics they share, what they buy, likes and dislikes, and other lifestyle data.

Market smarter for less

When you don't have the budget, data or time to use custom scores, segmentation systems are a great solution. They are cost efficient, quick to implement and give you important new perspective.

Gain essential insight

By aggregating and averaging information and using modeling processes, segmentation systems provide marketing insight that can't be gained through other means.

Features

Insight into consumer spending, saving and investment habits

P$YCLE® Financial Markets household-level financial segmentation provides insight into household lifestyle, financial product purchase behavior and preferred delivery channels.

Geographic analysis for strategic planning

MOSAIC® geodemographic lifestyle segmentation is the right choice for direct marketing, modeling, choosing store locations or service areas, and selecting and buying advertising media.

Technology-related tools

Technology EnthusiastsSM helps you target populations based on their technology usage, online buying behaviors and attitudes toward e-commerce.

Insight for telecommunications, entertainment and cable marketers

Home Connect InsightSM combines actual customer expenditure information and CENTRISSM omnibus survey data with demographic data from INSOURCE. This data combination provides predictive models that rank consumers for their residential usage, attitudes and behaviors related to local and long-distance telephone services, wireless, Internet, cable and electronic/video products. Experian developed Home Connect Insight in conjunction with CENTRIS and the Marketing Systems Group, a research and consulting combination with extensive experience in the telecommunications, entertainment and cable marketplaces

For more information on this product, please contact us at 888 246 2804.


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For more information, please contact us at 888 246 2804.
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