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Audience, message, channel, timing – bring them all together |
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Understanding "who" to target has always been the cornerstone of any marketing program. However, marketers have never been able to clearly identify and link the "when," "where" and "what" components to deliver fully optimized communications – until now. TrueTouchSM from Experian takes that marketing intelligence to a higher level.
Take your marketing efforts further
You know your target audience, and so does your competition. And if you're all competing, your audience has several competing brands to buy from – or ignore. You know "who" they are, but what are your customers' preferences?
- How do they want to be contacted?
- When are they in "purchase mode"?
- What offers and products do they want to hear about?
- What triggers their buying response?
A segment of consumers may look the same on the surface, but the reality is, they each possess characteristics that you need to know to ensure the best contact strategy. TrueTouch takes your marketing efforts further by combining attitudinal insight with consumers' channel and timing propensities, giving you complete answers to guide your contact strategies. You can truly connect with your audience when your communications are relevant, convenient and deliver real value for recipients.
We created the TrueTouch modeling process using a wide variety of predictive data including primary and secondary research, other survey information, as well as observed behavioral data and Experian's diverse INSOURCESM consumer marketing information. Consumers' purchasing decisions and behaviors are at the core of our modeling system and are the driving principles for target differentiation.
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Case study
Boston Proper is a national catalog and Internet retailer offering a wide variety of women's clothing and accessories. Find out how Experian helps them understand their customers better – with TrueTouchSM.
Learn more 188K (PDF)
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